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Chapter 11 Strategic Choice 11.1 Importance of choice in the strategy training process trategic choice is the third reproducible element of the strategy conceptualisation process. Choice is at the centre of strategy formulation. If there are no choices to be made, there can be teensy-weensy value in thinking about strategy at all. On the other hand, there will always, in practice, be limits on the align of possible choices. In general, small enterprises list to be peculiar(a) by their resources, whereas large enterprises ?nd it dif? fury to change quickly and so tend to be bound by their past. In large corporations, managers may ?nd their range of choice limited because some choices are made at a higher level or in some other country. In the public sector, the genuine strategic choices may be made by politicians so that the role of the manager is limited to devising how best to implement strategies rather than to ponder key choices of future direction for themselves. Even when managers are apparently separated to make strategic choices, results may eventually depend as much on chance and opportunity as on the deliberate choices of those managers. When considering future strategies, it may seem that there are clear choices to be made.

When re?ecting on outcomes in retrospect, it is a great deal clear that events, and particularly unexpected events, played a major role in determining results. When considering choice, it is necessary to take a prescriptive view. Descriptive ways of thinking may friend to explain the outcomes after the event. In a tidy logical world, any process of choice could be rationally change integrity into four stepsâ€" disclose options, evaluate the options against preference criteria, drive the best option, and then take action. This suggests that identifying and choosing options can be do purely analytically. In practice, it may be dif?cult to identify all possible options with equal clarity or at the same time. Unexpected events can create new opportunities, destroy... If you inadequacy to get a full essay, order it on our website: Orderessay

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