Bmw Swot

BMW Company, being one of the few multi model carmakers in the instauration to concentrate exclusively on the premium segments of the automobile market. The authentic BMW and Mini brands with their clear profile, distinctive quality, superior Technology, high reliability and commitment to the products fully deserve their market positioning as The ultimate driving machine. The history of the Bavarian Motor full treatment is a history of innovation, dedication and determination. These achievements are reflected in the BMW emblem, mean a rotating airplane propeller from BMWs early years as an aircraft engine manufacturer. Today, the emblem signifies a global phoner that every year produces hundreds of thousands of engines, motorcycles, and cars. The core values of BMW are: ?Uniqueness with mutation ?Leadership ?Teamwork ?Involvement in community ?Mutual view ?Associate growth & development ?Taking risks ?Excellence through quality & innovation ?Courteous ?FAir ?Responsive ?Efficient legation STATEMENT To be the most successful premium manufacturer in the industry.

Pre-WWII BMW was founded by Karl Friedrich Rapp in October 1913, originally as an aircraft engine manufacturer, Bayerische Flugzeug-Werke. The Milbertshofen district of Munich location was chosen because it was close to the Gustav Otto Flugmaschinenfabrik site, a German aircraft manufacturer. The blue-and-white bandlet BMW still uses (illustrated above right) alludes to the blue and white checkered stagger of Bavaria and also indicates the origin of BMW by symbolizing a spin white propeller on a blue-sky background. In 1916 the company secured a contract to build V12 engines for Austria-Hungary. Needing extra financing, Rapp gained the support of Camillo Castiglioni and slime Friz, the company was reconstituted as the Bayerische Motoren Werke GmbH. Over-expansion caused difficulties; Rapp left and the company was taken everywhere by the Austrian... If you want to get a full essay, direct it on our website: Orderessay

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