Masculinity

CHAPTER 1 INTRODUCTION 1.1. Background of the study Shoes are now more than merely for walk. Shoes can in addition communicate of the identity of consumer. Our sexual, desire, fashion, mixer status and personality are identity communicated by property consumption. Branded sneakers place is chosen as the object of this study, beca utilize of straight off the use of branded sneakers non only for summercater, but also for construct the identity of the user. Since branded sneakers sideslips have meaning to communicate of identity of consumers, it is re recentlyd to social class or personality. As we know, in fashion there are so many kinds of shoes. Because the object is male teenagers, the writer will key a kind of male shoes. They are dress shoes, routine shoes, and sport shoes. Dress shoes is a shoes which uses in formal situation, we called it formal shoes. Casual shoes is a shoes which uses in daily activities, this shoes is the most comfortable for doing activities in outdoor area and the last is athletic shoes or we called it sport shoes. Sport shoes as we know use for sport such as football shoes, basketball shoes, sneaker, and discharge shoes. Sport shoes itself is a shoes which uses for sport in outdoor and indoor activities.

But nowadays, sport shoes not only for sport but also for hang more or less; wear in campus or non-formal activities. The writer quotes from Stephen Petrinas daybook The shoe is magical, within both the history of the good and the mental compulsions of modern man. The shoe is the emblem of fetishism that links the commodity to desire. And the most magical shoe of all is the athletic shoe because it is simultaneously a symbol of cultural capital, physical prowess, self-esteem, economic and psychic overinvestment, and crass capital exploitation; in fact, it epitomizes late flexible capital accumulation and continuing masculinity regimes of disavowal (Hitchcock, 1999) The famous sport shoes that uses not only for sport is sneakers. A... If you want to get a full essay, order it on our website: Orderessay

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