Marketing

5.0 SWOT analysis 5.1 Strength 1-Its difficult for others to enter this mart. 2-Experienced, committed and safe team with ability to deliver expected results; 3-Good transmission line relations with customers, banks, suppliers and other Government departments; 4-Reputed for high quality of return and adherence to delivery schedules; 5-Several attractive enquiries from customers indicate the liking to do business with XYZ. 6-XYZ accepts to take low amount LPOs from petite consumers in away to make strong relations in the market. 5.2 Weaknesses 1-Undefined Vision & Mission. 2-XYZ doesnt prepare sufficient capital. 3-comparatively weensy investment compared to UAE companies resulting in lower economies of scale; 4-In the past, working capital has been a bottleneck to growth. If this continues, it could hamper growth. tied(p) for buying more tinplate sheets which request direct payment. 5-Relatively small domestic market hence, stiff competition expected with UAE manufacturers for the UAE market; 6-Selling price is 25% higher than UAE competitors. 7-Transportation of cans to another(prenominal) country consumes more price and time of delivery. 8-Machines are doddering and manual compare to competitors. 9-Capacity of competitors is 5 time larger than XYZ 5.3 Opportunity 1.

The pop the question leave behinds the opportunity to diversify into edible and OTS can manufacturing and this could provide a possible exit route to go unexclusive in future; 2.The can business could provide an exaltation opportunity for XYZ to embark on a filling project at least for third parties initially before developing a brand; 3.The market survey indicates that a bout of UAE-based companies are looking for alternative locations for manufacturing and Oman is one of the more life-threatening contenders. 4.Dubai government encourages industries to export to GCC, Asia and Middle East. 5.4 Threats 1.The biggest threat to the project is the cabbage of a price war between competitors as we have seen that the... If you want to get a full essay, order it on our website: Orderessay

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