Marketing Research (exam)

NameUniversityCourseTutorDateMarketing Research (ExamQuestion 1 (7 pointsindustrial Health Technologies , Ltd (IHT , located on the easternmost slide is a manufacturer of industrial inhalers . The Research and learning (R D ) department recently designed a pattern inhaler for the asbestos-abatement industry that is assault and battery powered and would extend the operate life of current models from 8 to 30 hours without recharging . A comparable model introduced by Deep Mine Safety frame-up (DMSA ) four months earlier was marginally successful . However , both(prenominal) IHT s and DMSA s models suffered from a technical flaw . It was found that use of the respirators without recharging for 30 hours required 18 hours of recharging to return the batteries to a state of bounteous charge Notwithstanding this technical flaw , IHT s management police squad , headed by Chuck Montford , was excited about R D s efforts . Carl Corydon , IHT s marketing manager , and Chuck had decided to do a warning survey to A random of 100 asbestos-abatement firms was to be chosen from a heed of East Coast federally licensed asbestos-abatement firms . Mail questionnaires were designed to qualify respondents attitudes and opinions towards this new respirator (2 pts (a ) Identify the underlying look objective (s ) in this oneThe research objective in this case is setting out to pass judgment customers reactions in relation to the capability of the new battery . The industrial Health Technologies Ltd (IHT ) team would like to run aground how consumers perceived the proto lineament respirator which although which mint stay 30 hrs without recharging , requires an additional 18 hours of recharging so that the full state of battery charge support be returned and maintainedThe other objective relates to the technical flaw that the respirator posses basing on the customers opinions and attitude . The technical flaw that is experienced by this prototype respiratory device is that it cannot charge for a shorter cartridge holder despite its long duration in sustaining the amount of battery charge that it has .

The Research and Development department at Industrial Health Technologies , Ltd has therefore embarked on a mission to establish the reasons behind this technological flaw carrying out a sample survey that will be able to establish wherefore this prototype respiratory takes a lot of time duration charging . Therefore the objectives are conceived with an aim of satisfying a involve in the organization . How specific ,measurable , realiable , achievable and timebound objectives are determine whether the research will achieve their goals and obtain valid results (2 pts (b ) What type of research design is being applyThe research design which is used in the case above is an experiment carried out by performing a sample survey to A random of a 100 aspects - abatement firms . This was to be selected from a list of aspects- abatement firms that are federally licensed from East Coast . In addition mail questionnaires will also be distributed to various people so that their opinions about the device can be established . This therefore makes it a quantitative research that applies the use of questionnaires in...If you want to get a full essay, ready it on our website: Orderessay

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