call up: COL AJAY REDDY
SMS ID: 2403368
CENTRE: JODHPUR
NAME OF PROJECT: TATA SKY
FACULTY: PROF SANJAY PATRO
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PRODUCT AND BRAND commission TATA SKY
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Brief History
Tata flip over is a product of the Entertainment Industry. In 2004, the Govt of India had decided to issue licences to a few operators for Direct to home Television services. Tata group moved fast in an tackle to obtain the First Movers Advantage and douseed SPACE TV as a joint impale between Tata Group and wind TV, holding a stake of 80% and 20% respectively[1]. The venture was incorporated in 2004.
In May 2005, the venture authentic clearance from the Ministry of Broadcasting[2]. By Nov 2005, the venture signed an agreement with ISRO to shoot 12 Ku band transponders from INSAT 4-A. The venture was also rechristened as TATA SKY[3].
In the following few months, Tata tilt tied with a human action of suppliers including IBM, Humax, Sun Microsystems, Thomson, Maxus and NDS and on 08 Aug 2006, the product was finally launched in India, and aimed to turn over the way TV is viewed in India.
Within one year, Tata toss away had crossed the One Million mark in subscribers. The chief operating officer of Tata Sky, Mr Vikram Kaushik also stated that the next target would be to appropriate 8 million customers by 2012. In that one year, Tata Sky had made several achievements, notable ones of which are outlined in the box[4] below.
By May 2008, Tata Sky had crossed the 2-million mark. In adjunct Tata Sky also signed in Celebrity emir Khan as the Brand Ambassador in 2008. The launch of Tata Sky plus in 2008 was also a momentous event by way of adding more value to the product. Tata Sky Plus enables the viewer to pause and record live TV.
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