Background of the study
?The automobile diligence in Malaysia has played a significant role curiously in the development of the manufacturing sector with the aim of enhancing the industrialization march in order to achieve Vision 2020 (Siti, 2010).
?Understanding of consumer buying perception is a necessity due to the fast changing buying habit with the accelerating rate of technological advancements.
?According to Garcia (2007) master(prenominal) interest of car producers is to recognize consumers preferences and likings due to buyer conduct in purchasing new vehicles are significantly get towards manufactures operations and marketing decisions.
?Therefore, this study aims to investigate the factors that influence customers purchase intention on buying passenger car in Malaysia.
Problem statement
? carmobile industry faces challenges much(prenominal) as fuel economy, cost reduction and technology issues (The Auto Channel,2010). McManus (2006) pointed that fuel prices may influence buyer purchase decisions.
?As effective from 4th December 2010, The Government of Malaysia has decided to reduce the subsidy on diesel and fuel.
Price for RON 95 has been change magnitude RM 0.05 per litre, Diesel has been increased RM 0.05 per litre, the price for RON 97 has been increased RM 0.15 during maiden December 2010 (The Star, 2010).
?This study able to help car sell companies to give appropriate promotion towards car buyer as well as segment customers regarding different needs.
Research questions
1.Does customer purchase intention is affected by the sort of factors on car purchases in Malaysia?
2.What are the possible issues arise when consumers do car purchases in Malaysia?
Research objectives
1.To examine how factors can affect customer purchase intention on car purchases in...If you emergency to get a full essay, order it on our website: Orderessay
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