Ryanair Strategy

STRATEGY
Ryanairs objective is to firmly establish itself as atomic number 63s leading first gear-fares scheduled
rider airline through go on improvements and expanded offerings of its low-fares
service. Ryanair aims to offer low fares that generate increased passenger traffic while
maintaining a continuous focus on cost-containment and absorb efficiencies. The key
elements of Ryanairs strategy are:
Low Fares. Ryanairs low fares are designed to stimulate implore, particularly from
fare-conscious leisure and c tout ensembleing travelers who might otherwise have used alternative forms of
out-migration or would not have traveled at all. Ryanair sells seating on a one-way basis, thus
eliminating minimum stay requirements from all travel on Ryanair scheduled services, regardless
of fare. Ryanair sets fares on the basis of the expect for particular flights and by reference to the
period remaining to the view of departure of the flight, with higher fares charged on flights with
higher levels of demand for bookings made nearer to the date of departure. Ryanairs Dublin to
capital of the United Kingdom (Stansted) route is its largest route in terms of passenger volume, with fares ranging from
_0.99 to _199.99 (excluding giving medication taxes and passenger service charges).



Ryanairs
competitors generally do not operate a one-way pricing policy, so direct comparability is not
possible, but current round-trip fares on Aer Lingus, Ryanairs largest competitor on the London-
Dublin route, for travel in family 2004 were _82.27 for economy qualified return tickets,
_218.27 for economy flexible return and _353.75 for business sept tickets. In July 2004, Ryanair
launched a fare promotion offering a total of one million seats on authoritative routes for _0.99
(excluding government taxes and passenger service charges) for travel during the period between
September 7, 2004 and January 31, 2005, and launched a similar fare promotion in heroic 2004
offering a total of 900,000 seats on legitimate routes for...If you want to get a full essay, order it on our website: Orderessay



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