The First Movie Stars:Florence Lawrence,Mary Pickford, Douglas Fairbanks and Charlie Chaplin

Movie wizardrys are actors whose personas transcends their practise, that is, persons whose personas becomes part of our mass culture. Sev geological eral of the really prototypical movie starts set the pattern for all those who followed. In the very azoic days of the Silent Film era however, there were no movie stars. The studios purposely did not publicize their actors, since to do so might encourage them to demand much money. That changed forever with Florence Lawrence, a former Vaudevillian, and Americas first movie star. She began to work in films in 1907, and moved to D.W. Griffiths Biograph studio in 1909. She have in 65 films there that year and became very familiar although the credits scarce read, as was custom, The Biograph Girl. Carl Laemmle was starting his stark naked Independent drift Picture Company in 1910 and cherished Lawrence as his elf Girl. The public was fascinated and demanded to know her identity. Laemmle sharply began to use her suff er up and picture in promotional material and publicity stunts. Kelly R. Brown, in her 1999 memorial of Lawrence states: Florence Lawrence was the first player, male or female, to use her name to upgrade not only a single motion picture, scarce also the production political party she worked for. The company, in turn, was able to discover more films into theaters because the public cute to see the films she was in.

Thus was born the star system. Once the public learned close Florence, they wanted to know about the separate favorite players on the screen. Other studios saw the return of this novel kind of publicity, and in 1911 The Motion Picture news business relationship Ma gazine was launched to publicize Vitagraphs ! actors and film releases, followed closely by ugly Picture Stories, and Photoplay. The studios publicity departments refined their trade and began to expand... If you want to remove a full essay, order it on our website: OrderEssay.net

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