Indian Consumer Behavior Towards Shopping

Indian Consumer Behavior towards Shopping Malls Consumer friendly Shopping Malls or Shopping Centers are nothing but atomic number 53 or more(prenominal) building forming complex of pastures representing variant merchandisers. The 21st vitamin C has seen an upward trend in the growth of much(prenominal) shop centers. Shopping malls usually offer all sorts of products and services such as Food, Leisure, Shopping, Entertainment, etc. that one may look for on a lower floor(a) one roof. Malls are one of the fastest growing sectors of the Indian economy. Malls honor their fame with the youth as well as elderly historical period individuals as the trend sets into the society. Graph Explains the evolution of Malls in India The buying behavior of consumers towards these obtain malls is based on several(a) reckons, mainly: * Demographical * Psychological * Environmental * Lifestyle The current alternative of the Indian consumer has shifted from un formed markets to shopping malls as development takes wash up; development is taking place in diverse separate of the country including smaller lesser developed areas within a city. The choice between uncoordinated markets and malls depends upon various factors such as mood, type of shops etc.

Price is a major factor; according to people shopping malls bid all goods under one roof but lose in providing goods at a cheap price, hence do unorganized markets more famous among the common man as they provide by and large the same goods at a free-enterprise(a) price. Only a few people go to malls with the finding of ONLY SHOPPING. Wherein other customers go to malls and markets alternat ively, but people take for now also started! considering malls for precise products, categories and brands. * Youngsters usually lower malls, 2-3 measure a week. * Citizens belonging to the board groups between 25-35 state that they visit malls once in a fortnight. * Citizens belonging between the age 40-60 say they visit the unorganized markets whenever required and to malls once in 2 or 3 months....If you want to get a full essay, order it on our website: OrderEssay.net

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