Marketing Mix

Marketing Mix Heather Knorr BUS 235 Elgin C arlock June 18, 2012 many a(prenominal) marketers learn as they pop off out in the pains is that marketing is position the secure carrefour in the justifiedly place, at the right time. You just need to have a great result that people want, put it on barter where people picture regularly, and price it at a level which matches the value. The marketing premix is a good place to start when you are persuasion through your plans for a product or service, and it helps you avoid mistakes. The product that I chose for this paper is the orchard orchard apple tree tree iPod. The iPod was announced by apple on October 23, 2001 and released on November 10, 2001. The iPod is a clientele of portable media players created and marketed by Apple Inc. The line consists of many different models from the iPod Classic, iPod Touch, iPod Nano and the iPod Shuffle. The storage efficiency varies by model. It ranges from 2 GB for an IP od Shuffle to 160 GB for an iPod Classic. Since October 2004, the iPod line has dominate digital music players in the f all in States, with over ninety percent of the market for hard take care based players and over seventy percent of the market for all types of players. Apple reported that the total number of iPods sold ecumenical was over three hundred million.

Apple has used a variety of advertising campaigns to promote its iPod. This includes: posters in public places, word picture recording commercials, print ads, and wrap advertising campaigns. The more far-famed commercials feature film dark silhouetted character against bright aslope backgrounds. I would separat e that the typical targeted audience for the! iPods would be early adults and teenagers, but it sewer be for anyone of any age who enjoys music, videos and games on the go. The different models are present to satisfy the different ineluctably of the customer. I suppose the features that the customers look for about in the iPod would be fund. How much memory will they need to get the most out of their iPod? Apple takes care of this...If you want to get a full essay, piece it on our website: OrderEssay.net

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