|Involvement | Affective | Cognitive |
| | beginning(a) example: My family bought a luxury |2st example:My mother decides to bond |
|High |car. |money at a small, local coin bank . |
| |Because my family planed to have a nice |The people who lived in the identical place |
| |trip by ourselves. We decided to buy a |with us all satisfied with this local |
| |car. We discussed which brand should we |bank, spoken is important, the |
| |bought, we asked our friends and searched|local bank didn’t use advertising ,but |
| |for the internet,the Lexus was the outmatch |most of us will go there to depoist our |
| |choice.For the verity of their |money.They will tell their friends of the|
| |customers.
|services as well. |
| |Then we went to cars store,the salesman |Because it is nearby to our house and |
| |was so nice and he introduced Lexus to |this bank provides friendly, personal |
| |us. Compared with other styles, I |service. Personalized service is seen as|
| |prefered LexusGS460, My parents in like manner |important because my mother wants to |
| |liked this style. So we started to know | stool a trusting relationship with |
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