Dabur India Limited:
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Dabur India Ltd. started off as a small pharmacy, but has vainglorious and expanded into a powerful FMCG index in the Indian market. It is right up there in the mix with the FMCG moguls equivalent HUL, P&G etc. in call of sales, revenue and market penetration. Dabur has always been an organisation hinged on strong R&D and product development adhering to miserly quality norms. The Indian connection has helped Dabur in becoming a household name in the strongly competitive FMCG sector. It is, today, the tail largest FMCG company in India.
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Brand Architecture
Dabur has traditionally followed a Branded House form of architecture for its crisscrosss. every(prenominal) product from the Dabur stable carries the house brand name along and the company has been insistent on this facet. Although with its recent acquisitions, certain brands start out retained their brand names to continue with existing consumer base.
Dabur has the largest herbal and natural products portfolio.
at that place are five master brands - Dabur (Ayurvedic health care), Vatika (Premium hair care), Réal (Fruit juices and beverages), Hajmola (Tasty digestives) and Fem (Fairness bleaches and skin care). Initially positioned as an Ayurvedic products expert, Dabur has made its uncase into personal care, food and beverages, home care and health supplements. This change over in strategy has helped Dabur in becoming a force in the FMCG industry, thus coming away from its Doctor brand image and creating a new niche for itself with its indigenous roots. Dabur has managed to mother forth its trust from the phase of Ayurvedic products to its current new -generation pollyannaish positioning, enabling the customer to believe that the standard and quality of the products testament be top-notch as ever.
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